A collection rooted in true luxury, which sets out to overcome conformism. It is in the nature of the designer’s role to create differences and emphasise implicit values. Hence, the impeccable and fresh elegance of this new collection that is distinguished by ultra-luxurious fabrics, the coherence of the silhouettes and the calculated precision of the detailing.

Indeed there has been a revolution in male dress that has established a new universe of conduct, attitudes, allusions and references that breaks from a by-gone era of prescriptive dress codes founded on stiff tailoring.

Contemporary textiles – sturdy but tactile polyester in typical Armani micro patterns, weathered and crumpled nylon paired with opulent linings, velvet printed like leather, or leather treated like velvet – and the collection’s fluid form fitting comfort (defined in signature overcoats) combine to create the intrinsic awareness of luxury reaffirming the wearer’s self assurance and authority.

This collection pairs sportswear with an imaginary male character of the Thirties – the decade when modernism became a part of every day life – in a provocative and occasionally eccentric manner. There is even a hint of the charismatic Gabriele D’Annunzio as seen in those unforgettable portraits wearing a high collared shirt and a dark fitted jacket.

This casual debonair elegance recurs throughout, for instance in the velvet jacket in light mineral shades featuring a shawl collar and combined with a pair of dark trousers. These minor excesses impart an adventurous sense of equilibrium, to deliver a look that needs no label. An all encompassing style that can be summed up as “simply Armani”.