A partnership
between the Armani Group and the Molteni Group for the production and distribution of
kitchen systems
The Armani Group
and the Molteni Group announce the formation of a joint partnership for the
future production and
distribution of kitchen systems under the brand name “Armani/Dada”. The
“Bridge” kitchen system
was the first Armani kitchen concept to be produced by Dada, the result of a
long term collaboration that now envisages the development of additional
systems for both the residential and contract sectors.
The Armani Group and Molteni
Group announce the formation of a joint partnership for the future production
and distribution of kitchen systems. This collaboration will result in a new
line Armani/Dada.
Armani/Casa was launched in 2000 as an ad hoc division perfectly attuned to the other "worlds" within the Group,
providing a platform for Giorgio Armani to transmit and establish his vision in
the home environment: creating an intimate and individual ambience,
simultaneously sophisticated and comfortable.
Dada, a company within the Molteni Group, has been developing and
producing furnishing systems for the contemporary kitchen environment since
1980, always achieving a very high aesthetic and functional level.
Giorgio Armani, President and Chief Executive Officer of Giorgio Armani
SpA, observes: “I am delighted to have such a well established new partner
as Dada backed up by the Molteni Group, to develop and produce kitchens in the
perfect Armani style. The original Bridge model has already delivered excellent
results, in prestigious private homes and now in the Armani Residences in
Dubai. ”
Carlo Molteni, President of the Molteni Group, responds: “It is with
great pleasure that we announce this partnership with the Armani Group. The
excellence and total perfection that we have admired for so long in the Armani
style will definitely present us with a challenging reference point for the
development of new models.”
Design and comfort, elegance and functionality. These are the key words
that define the Armani/Dada collection, which will be expanded to include new
products as from the Salone del Mobile 2009, where the second kitchen system
will be introduced – alongside “Bridge”, which has already found commercial
success throughout the world.
The projects handled by Contract Armani/Dada include the development of
kitchen systems for 144 exclusive Armani Residences within the Burj Dubai, the
tallest building in the world, now under construction in Dubai. Armani/Dada
kitchens also feature on the 57th floor of the Federation Tower in Moscow
which, at 340 metres high, will be the tallest tower in Europe, now under
construction near the Kremlin square.
Armani/Dada Systems will be available from single brand Armani/Casa
outlets as well as the most appropriate concept stores belonging to the Molteni
Group.
This collaboration between Armani/Casa and Dada has a cosmopolitan
mission. To bring the simplicity and elegance of true Italian style to the
whole world.
Armani/Casa Press Office
Gabriella De Biase /
Viviana Giussani
Tel. +39 02 83106 090/091
gabriella.debiase@giorgioarmani.it
viviana.giussani@giorgioarmani.it
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Molteni/Dada Press Office
Head of PR and Advertising
Laura
Maifreni
International Press
Office
Daniela Dall'Oglio
Tel. +39 0362 359.378
dalloglio.daniela@molteni.it
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