On February 4^th 2009 Armani/Casa launched its first dedicated store in Dubai within the prestigious, recently launched The Dubai Mall. This store will be managed by Emaar Retail LLC, the wholly owned subsidiary of Emaar Malls Group.

The collaboration between the Armani Group and Emaar Retail will see the luxury Armani/Casa brand open stores across the UAE region. The opening at The Dubai Mall, one of the world’s largest shopping and lifestyle destinations, marks the launch of this exciting business partnership.

The Dubai store continues the international expansion program for the brand. Today Armani/Casa has 80 stores in 45 countries. Further new openings are planned for the next few months of this year in other strategic locations, such as Jakarta and Manama Bahrain.

Giorgio Armani, Chairman and Chief Executive of Giorgio Armani S.p.A. says, "I am especially pleased to note the very real growth we are now seeing in our home furnishings business. The Armani/Casa collection was launched in 2000 with the opening of the first dedicated Armani Casa store at our Via Manzoni store in Milan. Since that time we have pursued an aggressive expansion programme for Armani/Casa through the roll out of 80 dedicated stores in 45 countries. I am delighted to have Emaar Retail as a partner for Armani/Casa in Dubai and the whole UAE region. I am sure that the Dubai Mall will be a new shopping and entertaining destination for an international clientele and it is the perfect location for Armani/Casa. We now look forward to offering our collection and service in this important market.” 

The Armani/Casa Dubai store has a surface area of 330 square meters with a unique long curved window that gives total visibility of the interior. The display creates a distinctive atmosphere through a combination of products that range from furniture and furnishings to accessories, décor and fabrics – for both day and night zones – carefully selected for their compatibility in terms of shape, material and colour, all within a bright but softly lit environment.  The Dubai store displays, along with the permanent collection, some of the latest models of the 2008-2009 Collection, like the Limited Editions Borromini, Antoinette and Adelchi; it also features an important piece of the permanent collection, the Bridge Kitchen, developed together with Dada (Molteni Group).