4th 2009 Armani/Casa launched its first dedicated store in Dubai
within the prestigious, recently launched The Dubai Mall. This store will be
managed by Emaar Retail LLC, the wholly owned subsidiary of Emaar Malls Group.
between the Armani Group and Emaar Retail will see the luxury Armani/Casa brand
open stores across the UAE region. The opening at The Dubai Mall, one of the
world’s largest shopping and lifestyle destinations, marks the launch of this
exciting business partnership.
store continues the international expansion program for the brand. Today
Armani/Casa has 80 stores in 45 countries. Further new openings are planned for
the next few months of this year in other strategic locations, such as Jakarta
and Manama Bahrain.
Giorgio Armani, Chairman and Chief Executive
of Giorgio Armani S.p.A. says, "I
am especially pleased to note the very real growth we are now seeing in our
home furnishings business. The Armani/Casa collection was launched in 2000 with
the opening of the first dedicated Armani Casa store at our Via Manzoni store
in Milan. Since that time we have pursued an aggressive expansion programme for
Armani/Casa through the roll out of 80 dedicated stores in 45 countries. I am delighted to have Emaar Retail as a partner for Armani/Casa in Dubai and the whole UAE
region. I am sure that the Dubai Mall will be a new shopping and entertaining
destination for an international clientele and it is the perfect location for
Armani/Casa. We now look forward to offering our collection and service in this
The Armani/Casa Dubai store has a surface area
of 330 square meters with a unique long curved window that gives total
visibility of the interior. The display creates a distinctive atmosphere
through a combination of products that range from furniture and furnishings to
accessories, décor and fabrics – for both day and night zones – carefully
selected for their compatibility in terms of shape, material and colour, all
within a bright but softly lit environment. The Dubai store displays, along with the permanent
collection, some of the latest models of the 2008-2009 Collection, like the
Limited Editions Borromini, Antoinette and Adelchi; it also features an
important piece of the permanent collection, the Bridge Kitchen, developed
together with Dada (Molteni Group).