The Armani Group is pleased to announce the opening of its first Emporio Armani store in Ulaanbaatar, Mongolia. 

Located at Sukhbaatar Square in the Central Tower Building, the new store occupies over 210 square meters on the ground floor. 

The store in Ulaanbaatar is much more than a fashion boutique: its design embodies Giorgio Armani’s vision of the modern, casual lifestyle that Emporio Armani represents. Here you will find the complete Emporio Armani lifestyle collections for men and women, including formal and casual wear, sportswear, leather accessories, watches, eyewear, and jewellery collections.

The flooring is made of bright, glossy stone, while the dark ceiling features recessed lights that create a relaxed mood. A large screen showing imagery of the current collections dominates the entrance to the men’s area of the store, while three backlit advertising images characterise the men’s and the women’s areas. The external façade is in black, shiny glass and features two big advertising images.

Giorgio Armani says:  “This store is a wonderful development for Armani, because Mongolia is such an exciting, energetic, vibrant country, with a fascinating culture and history. Whenever I open a new store in a new country I am always pleasantly surprised to find that there is a customer there waiting for the opportunity to experience my designs. I am sure that Mongolia is ready to welcome Italian fashion and design.”

The Armani Group is one of the leading fashion and luxury goods groups in the world today, with over 5,000 direct employees and 13 factories. It designs, manufactures, distributes and retails fashion and lifestyle products, including apparel, accessories, eyewear, watches, jewellery, fragrances and cosmetics, and home furnishings, under a range of brand names: Armani Privé, Giorgio Armani, Emporio Armani, Armani Collezioni, AJ | Armani Jeans, A/X Armani Exchange, Armani Junior, Armani Teen, Armani Baby, and Armani Casa. The Group’s exclusive distribution network includes 609 freestanding shops worldwide: 85 Giorgio Armani boutiques, 183 Emporio Armani stores, 31 Armani Collezioni stores, 180 A/X Armani Exchange stores, 22 AJ | Armani Jeans stores, 12 Armani Junior stores, 10 Giorgio Armani Accessori stores, 2 Emporio Armani Accessori stores, 14 Emporio Armani Caffès, and 28 Armani Casa stores, in 46 countries.

For further information please contact:     

Amee Boyle / Annalisa Pirotta

annalisa.pirotta@giorgioarmani.it

Giorgio Armani SpA

Tel: +39 02 723181

Fax: +39 02 72318450