The Armani Group is pleased to announce the opening of the First Emporio Armani Store in Hangzhou, Cina on March 15th 2007. Located at Shop No. B116 & B224, Hangzhou tower, No.1 Wulin Square, the new store covers over 310 square metres on two floors.
Much more than a fashion boutique, the new store design embodies giorgio armani’ s vision of the modern, casual lifestyle that Emporio Armani represents. The store offers the complete Emporio Armani lifestyle collection for men and women including formal and casual wear, sportswear, leather accessories, watches, eyewear, and jewellery collections.
Giorgio Armani, together with a team of in-house architects, designed the new store following the image of the recently opened Emporio Armani stores in London – Brompton road, Seoul – Korea, Bangkok – Suvarnabhumi Airport, Thailand and Taipei - Taiwan.
The flooring is made of black glossy ceramic while the ceiling features stainless steel panels with recessed lights. One large screen projecting the men’s collection dominates the entrance of the store The accessories areas, which feature black mirrored walls, are located on the sides of the entrances. The external façade in black glass features 1 big backlit image and 1 videowall that projects the women’s collection The overall impression is of modernity mixed with the essence of emporio armani in an unexpected and elegant way to create the perfect surrounding for the products.
Giorgio Armani says “‘What really strikes me about Chinese people is their attention to detail, the appreciation for purity, the natural range of colours and materials used in both traditional and modern ways, and the use of beautiful textures. That’s what I would like the new Emporio Armani store in Hanghzou to represent: a modern yet accessible ambience for my customers, together with the utmost attention to design, aesthetic and internal decoration’.
The Armani Group’s retail network in greater China now includes 6 Giorgio Armani boutiques , 11 Armani Collezioni stores, 15 Emporio Armani stores, 1 AJ Armani Jeans store, 18 A/X Armani Exchange stores, 1 Armani/Bar and 4 Armani Casa stores in 17 cities.
The Armani Group is one of the leading fashion and luxury goods groups in the world today with 4,900 direct employees and 13 factories. It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewellery, home furnishings, fragrances and cosmetics under a range of brand names: Giorgio Armani Privé, Giorgio Armani, Armani Collezioni, Emporio Armani, AJ | Armani Jeans, A/X Armani Exchange, Armani Junior, Armani Baby and Armani Casa. The Group’s exclusive retail network currently comprises: 73 Giorgio Armani boutiques, 12 Armani Collezioni stores, 140 Emporio Armani stores, 115 A/X Armani Exchange stores, 18 AJ | Armani Jeans stores, 7 Armani Junior stores, 1 Giorgio Armani Accessori, 1 Emporio Armani Accessori store and 25 Armani Casa stores in 46 countries. The Armani Group has also announced its intention to open a unique collection of luxury hotels and resorts in the world’s most important cities and destinations.