Giorgio Armani is proud to announce his new signature women’s fragrance, Idole d’Armani. Actress Kasia Smutniak will be the face of the advertising campaign, due to be unveiled in July during the Haute Couture Week in Paris.

“I chose Kasia to be the face of my new fragrance, IDOLE d’ARMANI, because she has a fresh and modern appeal which combines true feminine sensuality and rare beauty with inner strength of character. She embodies the spirit of the IDOLE d’ARMANI woman perfectly”, said Giorgio Armani.

Idole d’Armani will be available in stores worldwide from September 2009.

For further information, please contact:     

Amee Boyle / Mario Zaccardi / Annalisa Pirotta

Tel. +39 02 831061 Fax +39 02 83106041

www.armanipress.com