Giorgio Armani announces today that he will present his Spring Summer 2007
Emporio Armani Women’s fashion show during the next London Fashion Week, on
the evening of Thursday, 21st September, in a unique fashion music event that
will also celebrate the launch of his Emporio Armani (PRODUCT) RED capsule collection.
At this event Giorgio Armani will also present his new Autumn Winter 0607 Privé
couture collection and signature prêt-a-porter collection. Emporio Armani
is one of the five partner brands participating in this pioneering economic
initiative launched by Bono and Bobby Shriver last December at the Davos World
Economic Forum designed to deliver a sustainable flow of private sector money
to the Global Fund to Fight AIDS in Africa.
The event will feature many of Giorgio Armani’s friends from the worlds of
film, music and sport and will be recorded for later television broadcast.
Giorgio Armani said: “London is in many ways the world’s most cosmopolitan
and influential city as it has become a crossroads for so many of today’s cultural
references including contemporary art, architecture, the performing arts, literature,
food, music, film and fashion. It will be an honour and a privilege to present
my Emporio Armani collection at London Fashion Week and at the same time create
further momentum for Bono and Bobby Shriver’s (RED)TM initiative.”
Hilary Riva, Chief Executive of the British Fashion Council, said: “I am delighted
to welcome Mr. Armani and his Emporio Armani women's show to London. This city
is the most innovative and inclusive of the world's fashion capitals, so it
is appropriate that Emporio Armani (PRODUCT) RED should be launched here. The
RED initiative has been inspirational in its ability to motivate leading brands
to unite behind such important cause."
October will see the re-opening of London’s iconic Emporio Armani flagship
store and café on Brompton Road. The store, which is now closed for a
complete refurbishment, was first opened in 1988 and has become an Armani landmark
over the years.
In support of (PRODUCT) RED Giorgio Armani is designing a special Emporio Armani
(PRODUCT) RED capsule collection comprising clothing, accessories, eyewear,
watches, jewellery and fragrances. Giorgio Armani S.p.A. is donating 40% of
its gross profit margin from sales of all Emporio Armani (PRODUCT) RED products
directly to the Global Fund to Fight AIDS in Africa.
(RED) is a global initiative whose primary objective is to engage the private
sector in the fight against AIDS in Africa by channelling funds from the sale
of (PRODUCT) RED products directly to the Global Fund. Companies whose products
take on the (PRODUCT) RED mark contribute a portion of profits from the sale
of that product to the Global Fund to finance AIDS programmes in Africa with
a focus on women and children.
Contact: Robert Triefus
Giorgio Armani S.p.A.
Tel: +39 02 723181