EmporioArmani.com also offers Video On Demand featuring Emporio Armani Spring Summer 2009 Men’s Fashion Show and interviews with Giorgio Armani, David Beckham, Josh Hartnett, Ben Barnes, Tim Cahill and Takeshi Kaneshiro

On Monday 23 June at 0900 (Central European Summer Time) Giorgio Armani will officially open the doors to his new pan-European Emporio Armani online store at www.emporioarmani.com. This new web site, offering anyone resident in Europe the possibility to shop from his Emporio Armani collections for women and men online, is designed to mirror the overall experience a customer would receive in one of the designer’s freestanding stores.

Giorgio Armani said: “Today shopping online is second nature for ever increasing numbers of fashion consumers. I launched my first e-commerce store in the United States at www.armaniexchange.com in the year 2000 and have seen over the years how the interest in this way of shopping has caught on.  Taking advantage of this momentum, last September we launched our Emporio Armani online store in America and have seen a steady growth in traffic over the months, which makes me optimistic about the prospects for Europe.”

On the day of the Emporio Armani Online store opening visitors to www.emporioarmani.com will also be able to download the designer’s Emporio Armani Men’s Spring Summer 2009 fashion show and a range of interviews with his friends and guests including international soccer star David Beckham, actors Josh Hartnett (the face of the soon-to-be-launched Emporio Armani Diamonds for men fragrance), Ben Barnes, Miguel Angel Silvestre, and Takeshi Kaneshiro; Everton soccer player Tim Cahill and European Champion swimmer and 400 metre world record holder Federica Pellegrini.

In 2006, Giorgio Armani became the first designer to invite everyone into the elite world of Paris haute couture, when he live streamed his Giorgio Armani Privé couture show around the globe on the web at MSN.com.

The new pan-European Emporio Armani online store is divided into two areas:  ““Shop Online” and “Experience”.  The “Shop Online” area offers visitors the chance to shop the seasonal collections for men and women, including formal and casual wear, the Emporio Armani Underwear collection as seen on David Beckham, the EA 7 athletic wear line, the (Emporio Armani)RED collection, shoes and leather accessories, watches, eyewear, jewellery and fragrances.  The Emporio Armani online store is powered by Y Services - a YOOX Group company, the worldwide e-commerce partner for a number of leading fashion brands. Y Services provides the Emporio Armani online store with technology and interface design, logistics and customer care.

In the “Experience” area, visitors can view video highlights of the seasonal fashion shows and advertising campaigns, catalogues and store locator. Original music and imagery, together with sophisticated design and intuitive navigation combine to provide a rich, dynamic, audio-visual experience, which brings the world of Emporio Armani to life.

Fast on any connection, the site uses innovative flash, java, and HTML technology combined with the latest database applications.

In July 2000, Giorgio Armani S.p.A. launched www.giorgioarmani.com its main portal, where today one can experience the world of Armani: Giorgio Armani (www.giorgioarmani.com), Armani Collezioni (www.armanicollezioni.com) , Emporio Armani (www.emporioarmani.com), Armani Jeans (www.armanijeans.com) , Armani Junior (www.armanijunior.com), Armani Exchange (www.armaniexchange.com), Armani/Casa (www.armanicasa.com), Armani Hotels and Resorts (www.armanihotels.com),  Giorgio Armani Beauty (www.giorgioarmanibeauty.com) and an official press site (www.armanipress.com).

For further information please contact:                 

Giorgio Armani S.p.A.

Tel: +39 02723181

www.armanipress.com