Chelsea F.C. has enlisted Giorgio Armani to design both its new official club off-field wardrobe and a new look for its Directors’ Suite with Armani/Casa
Giorgio Armani has been commissioned by Chelsea Football Club to create a new loon for its Directors’ Suite at is fabled Stamford Bridge ground in West London. To be called the “Armani Lounge” this dining room and lounge area serves as the principal meeting place for the Chelsea Board of Directors and for the entertainment of VIP guests.
In total the “Armani Lounge” covers 200 square metres divided into two adjoining sections: the “Directors’ Bar” and the “Directors’ Dining Suite”, for which Giorgio Armani has personally designed a unique concept featuring furnishings from his Armani/Casa home interiors collection.
In order to deliver an ultra-sophisticated appearance matched by a corresponding degree of comfort, the treatment of the interior has been based on meticulous attention to detail in material, finish, colour and most especially lighting.
The result is an impressive environment with the walls throughout in a mirrored bronze colour or alternatively clad in bronze metal effect laminates and a reed effect greige textile with marble flooring, warm diffused lighting from ceiling spotlights and table lamps from the Armani/Casa collection.
Certain items of furniture from Armani/Casa have been tailor made specially for the lounge in accordance with the concept of “made to measure” design – including unique pieces like the iridescent lacquer tables, and the side tables clad in stunning bronze colour “liquid metal” laminate. Sofas and armchairs are covered in an exclusive Armani/Casa fabric, featuring graphic 3D diamonds in a shade of champagne. Both areas, the Bar and the Dining Suite, are provided with wall mounted plasma screens to show the games live.
The colour spectrum throughout opts for tones of beige, champagne, bronze and tobacco: the archetypal neutrals and naturals that define Giorgio Armani’s timeless sense of style to perfection.
Giorgio Armani said: “It has been an honour to create a new environment for the Directors’ Suite at one of England’s most historic football clubs. Today the ambience in which we live, work and enjoy ourselves has become as important as the clothes we wear. I hope that the new “Armani Lounge” will suitably reflect on the elegance with which its iconic team play the great sport of football on the field below.”
The Armani Lounge for Chelsea signifies Armani/Casa’s entry into the top flight of the luxury contract sector, providing a definitive showcase for the commitment to sophistication, elegance and comfort brought by Giorgio Armani to the world of interior design.
Armani/Casa was launched in the year 2000 at its first store Armani/Via Manzoni in Milan. Giorgio Armani's intention was to extend his personal philosophy of style into the world of interior furnishing, thereby creating an Armani lifestyle with a broader spectrum. Through Armani/Casa, Giorgio Armani conveys his vision of the home: an intimate and sophisticated space in which to relax, unwind and entertain guests surrounded by Beauty in all its aspects. The collection ranges from furniture to textiles, from decorative objets to lighting as much for the day zone as for the night zone, and now also comprises items for technically demanding rooms such as the bathroom and the kitchen. Alongside its comprehensive catalogue, Armani/Casa offers an exclusive interior design service catering for property developers, architects and private clients. Armani/Casa today comprises 33 free-standing stores in the world’s most important cities and 60 shop in shops in over 30 countries. In the immediate future Armani/Casa will feature prominently in further expansion through the exclusive chain of Armani Hotels&Resorts that Giorgio Armani is launching in partnership with Emaar Properties – one of the major property developers in the world - for which the interiors will be especially designed and furnished with items from the Armani/Casa collections.
The Armani Group is one of the leading fashion and luxury goods groups in the world today with 4,900 direct employees and 13 factories. It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewellery, home furnishings, fragrances and cosmetics under a range of brand names: Giorgio Armani Privé, Giorgio Armani, Armani Collezioni, Emporio Armani, AJ | Armani Jeans, A/X Armani Exchange, Armani Junior, Armani Baby and Armani Casa. The Group’s exclusive retail network currently comprises: 73 Giorgio Armani boutiques, 12 Armani Collezioni stores, 140 Emporio Armani stores, 118 A/X Armani Exchange stores, 18 AJ | Armani Jeans stores, 7 Armani Junior stores, 1 Giorgio Armani Accessori, 1 Emporio Armani Accessori store and 25 Armani Casa stores in 46 countries. The Armani Group has also announced its intention to open a unique collection of luxury hotels and resorts in the world’s most important cities and destinations.