|CORPORATE PRESS RELEASE - 2008|
A partnership between the Armani Group and the Molteni Group for the production and distribution of kitchen systems
The Armani Group and the Molteni Group announce the formation of a joint partnership for the future production and distribution of kitchen systems under the brand name “Armani/Dada”. The “Bridge” kitchen system was the first Armani kitchen concept to be produced by Dada, the result of a long term collaboration that now envisages the development of additional systems for both the residential and contract sectors.
The Armani Group and Molteni Group announce the formation of a joint partnership for the future production and distribution of kitchen systems. This collaboration will result in a new line Armani/Dada.
Armani/Casa was launched in 2000 as an ad hoc division perfectly attuned to the other "worlds" within the Group, providing a platform for Giorgio Armani to transmit and establish his vision in the home environment: creating an intimate and individual ambience, simultaneously sophisticated and comfortable.
Dada, a company within the Molteni Group, has been developing and producing furnishing systems for the contemporary kitchen environment since 1980, always achieving a very high aesthetic and functional level.
Giorgio Armani, President and Chief Executive Officer of Giorgio Armani SpA, observes: “I am delighted to have such a well established new partner as Dada backed up by the Molteni Group, to develop and produce kitchens in the perfect Armani style. The original Bridge model has already delivered excellent results, in prestigious private homes and now in the Armani Residences in Dubai. ”
Carlo Molteni, President of the Molteni Group, responds: “It is with great pleasure that we announce this partnership with the Armani Group. The excellence and total perfection that we have admired for so long in the Armani style will definitely present us with a challenging reference point for the development of new models.”
Design and comfort, elegance and functionality. These are the key words that define the Armani/Dada collection, which will be expanded to include new products as from the Salone del Mobile 2009, where the second kitchen system will be introduced – alongside “Bridge”, which has already found commercial success throughout the world.
The projects handled by Contract Armani/Dada include the development of kitchen systems for 144 exclusive Armani Residences within the Burj Dubai, the tallest building in the world, now under construction in Dubai. Armani/Dada kitchens also feature on the 57th floor of the Federation Tower in Moscow which, at 340 metres high, will be the tallest tower in Europe, now under construction near the Kremlin square.
Armani/Dada Systems will be available from single brand Armani/Casa outlets as well as the most appropriate concept stores belonging to the Molteni Group.
This collaboration between Armani/Casa and Dada has a cosmopolitan mission. To bring the simplicity and elegance of true Italian style to the whole world.