COLLECTION PRESS RELEASE

EMPORIO ARMANI EYEWEAR: YOUNG AND GLAMOROUS


For 2007 Emporio Armani is radiant as ever and sensuous, connecting to the world of youth with beautifully designed eyewear that is both captivating and exuberant.
The women’s models, such as the EA 9357/S, are alluring and high spirited: chunky and featuring a new version of the eagle logo, now transformed into the arm hinge and sprinkled with diamanté and studs to light up the whole frame. The elegant acetate options all emphasise this detail progressing from black to red, from transparent brown to elegant crystal beige.
This collection also includes unisex  sporting models with striking personalities and colours, such as   EA 9346/S, the lightest of metal masks, a design  with positive street cred, ideal for every day and every face shape, displaying the full length Emporio Armani  logo on a metal insert placed over the nose.
The prescription eyewear is equally youthful and scintillating in style.  The women’s collection features an abundance of cleverly constructed and designed frames, such as the butterfly shape EA 9369. The logo appears discreetly at the temple end of the arm, with a tiny eagle photo incised along the inside of the left terminal. Comfort is guaranteed by the hinged arms.  Subdued shades of black, or white with mauve glitter, moving on to crystal black, bring an air of sophistication to the design.
Dynamic and physically impressive, the prescription range intended for men/ unisex: frames in two contrasting materials such as EA 9378, with metal front section and acetate arm, the unmistakable hallmark of this model. The arms are pierced, revealing the metal core of the frame and showing off the Emporio Armani logo incised along the full length. Music, inspiration and soul of Emporio, emerges as colour: from bronze-olive amber to dark ruthenium and cherry red, via ruthenium-black.
 
 
EA 9357/S
These utterly irresistible sunglasses for women possess a number of decidedly fashion aware features: chunky dimensions, square shape and, on the arms, the cut out eagle logo is sprinkled with diamanté and studs to produce maximum impact all round. The colour palette favours sophisticated shades of transparent brown, transparent crystal-beige, opalescent red, opalescent mauve and black.

EA 9364/S
For the urban-chic look, this feather weight mask design in metal with rectangular front section branded with the eagle logo displayed on a metal insert over the nose. The slim arms in metal exhibit the widely recognised motif pierced on the acetate terminals, iconic and unmistakable brand emblem.  The choice of colours explore shades of dark ruthenium with aviation blue lenses, matt black with brown or smoked grey lenses, ruthenium with grey lenses.

EA 9369
The unusual construction of this prescription fame for women draws the attention with its butterfly shaped front section in acetate meeting the slim profile of the metal arm, equipped with spring hinges for the ultimate in comfort.
The EMPORIO ARMANI script logo is clearly visible at the temple end of the arm, beautifully shown off by the sophisticated tones of frames in glitter white with palladium colour arm, glitter black with ruthenium arm, glitter mauve with same tone arm and crystal black with ruthenium arm, while a tiny eagle – unmistakable emblem of Emporio Armani – is photo incised on the inside of the left terminal.

 EA 9378
The impressive profiles of this unisex prescription frame impart a strong personality to the rectangular design of the metal front section. The acetate arms are pierced at the temple end, revealing the metal core that carries the incised EMPORIO ARMANI logo. The terminals also display the pierced shape of the eagle. Colour options are suitably original, ranging from bronze-olive amber to dark ruthenium-cherry red, via ruthenium-black and plain black.