Giorgio Armani announces today that he will present his Spring Summer 2007 Emporio Armani Women’s fashion show during the next London Fashion Week, on the evening of Thursday, 21st September, in a unique fashion music event that will also celebrate the launch of his Emporio Armani (PRODUCT) RED capsule collection. At this event Giorgio Armani will also present his new Autumn Winter 0607 Privé couture collection and signature prêt-a-porter collection. Emporio Armani is one of the five partner brands participating in this pioneering economic initiative launched by Bono and Bobby Shriver last December at the Davos World Economic Forum designed to deliver a sustainable flow of private sector money to the Global Fund to Fight AIDS in Africa.

The event will feature many of Giorgio Armani’s friends from the worlds of film, music and sport and will be recorded for later television broadcast.

Giorgio Armani said: “London is in many ways the world’s most cosmopolitan and influential city as it has become a crossroads for so many of today’s cultural references including contemporary art, architecture, the performing arts, literature, food, music, film and fashion. It will be an honour and a privilege to present my Emporio Armani collection at London Fashion Week and at the same time create further momentum for Bono and Bobby Shriver’s (RED)TM initiative.”

Hilary Riva, Chief Executive of the British Fashion Council, said: “I am delighted to welcome Mr. Armani and his Emporio Armani women's show to London. This city is the most innovative and inclusive of the world's fashion capitals, so it is appropriate that Emporio Armani (PRODUCT) RED should be launched here. The RED initiative has been inspirational in its ability to motivate leading brands to unite behind such important cause."

October will see the re-opening of London’s iconic Emporio Armani flagship store and café on Brompton Road. The store, which is now closed for a complete refurbishment, was first opened in 1988 and has become an Armani landmark over the years.

In support of (PRODUCT) RED Giorgio Armani is designing a special Emporio Armani (PRODUCT) RED capsule collection comprising clothing, accessories, eyewear, watches, jewellery and fragrances. Giorgio Armani S.p.A. is donating 40% of its gross profit margin from sales of all Emporio Armani (PRODUCT) RED products directly to the Global Fund to Fight AIDS in Africa.

(RED) is a global initiative whose primary objective is to engage the private sector in the fight against AIDS in Africa by channelling funds from the sale of (PRODUCT) RED products directly to the Global Fund. Companies whose products take on the (PRODUCT) RED mark contribute a portion of profits from the sale of that product to the Global Fund to finance AIDS programmes in Africa with a focus on women and children.

Contact: Robert Triefus
Giorgio Armani S.p.A.
Tel: +39 02 723181
www.armanipress.com